About Us

At List Factory we have a passion for data. We have turned this passion into building responsive and accurate marketing lists and databases for over 15 years.

List Factory is an Australian-based company located in Melbourne. List Factory provides data and database services to organisations for the purpose of direct marketing to acquire new customers. We build marketing lists with the help of intelligent data collection with data security and privacy being of the utmost importance.

Managing Director Gordon Loch has over 15 years of direct marketing and data experience and has worked with some of the biggest mailers in the world. Gordon continues to innovate and find gaps in the market which has taken List Factory to where it is today.

Gordon’s data knowledge is well respected having articles published in Fundraising & Philanthropy magazine, Third Sector magazine and has spoken at multiple data events and conferences across the last 15 years.

We offer a wide range of data services for businesses and charities. Our mission is to help improve business development, marketing campaigns, and sales through access to accurate and fresh data. All of these will help improve your business’ ROI. Our products and services include:

  • Consumer Lists
  • Business Lists
  • Data Cooperatives
  • Data Profiling and Analysis
  • Customised Data Modelling
  • Data Appends Services
  • Data Verification
  • Data Reactivation
  • Database Management Services
  • Address Cleaning & Deduping.

Our core services are data cooperatives, creating prospect lists, and profiling and analysing customer data. We use our innovative products such as Core B2B (business list), B2C Fusion Exchange (consumer data cooperative), and B2C Fusion List (consumer list) to reach new customers and enhance your customer/data knowledge. We use transactional data, volunteered demographic data, and modelled geodemographics in our products and services to ensure you are receiving up-to-date and accurate information that you can use to build accurate direct marketing, mailing, and telemarketing lists.

List Factory values data integrity above all else. We strive to ensure our data is as responsive and accurate as possible. Our data is regularly cleaned to remove privacy suppressions, gone-away records, and DNCR suppressions. Records are verified to comply with Australia Post’s postal address format standards.

We use the industry best practices and SSL data transfer protocols when it comes to storing and transferring data – ensuring your data is secure.

List Factory maintains a policy to comply with the Australian Privacy Principles under the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Commonwealth), the Do Not Call Register Act 2006 (Commonwealth), the Spam Act 2003 (Commonwealth), and the ADMA Code of Practice, and is committed to data security and the responsible use of personal identifying information for marketing purposes.

List Factory is a member of the Association for Data-Driven Marketing & Advertising (ADMA).

Contact us for more information about List Factory and what we can do for your direct marketing campaigns.