Blog
20 Years. 20 Things. What Australian Direct Marketing Actually Taught Us
List Factory turns 20! Discover 20 lessons from Australian direct marketing, why behavioural data beats demographics, and current data trends.
Marketing Into The Black Box
Last year our email broadcaster advised that we would no longer be able to use their service to send newsletters.
Smartphones Are Crucial for Smart Telemarketing
According to ACMA research, ten years ago 90% of households were using a fixed landline to make voice calls. By June
The Difference Between a B2B and B2C Audience and How to Speak Their Language
B2B and B2C businesses have some things in common, most notably that they are both engaged in marketing their goods
Boost In Business Basics
2020 will go down as probably the most challenging year for businesses in recent memory – requiring significant agility, flexibility
What To Expect When You Are Expecting B2B Data
Imagine that you work at a telco and have developed a product that is perfect for manufacturing businesses. You fire up
Offline and Online Improves the Bottom Line
There are an increasing number of online businesses that are also using offline channels to prospect, and encourage loyal customers
Industry Unclassified
Learn why List Factory settled on the ANZSIC 2006 industry classifications system for its Core B2B database product.