Successful Home Shopping Direct Mail and Catalogue Campaigns Using List Factory Data

Some of the terms used to categorise home shopping businesses:

  • Online Retailers
  • E-tailers
  • Digital Natives
  • Pure Plays
  • Catalogue Marketers
  • Home Catalogues
  • Retailers

At List Factory, we help home shopping brands grow using data for marketing via the traditional channels of direct mail and catalogues in Australia.

Transactional data is the best predictor of future buying behaviour – and at List Factory we manage Australia’s largest and most comprehensive transactional data pool in Fusion Exchange.

Member of The National Online Retailers Association – NORA

List Factory is excited to be a NORA Marketplace Solutions Provider offering our specialised data solutions to retail / shopping brands in Australia and internationally. For over 18 years we’ve been helping retailers grow their audiences using our data.

We provide retailers with analysis of their databases in relation to the transactional data we manage to offer recommendations for new customer growth.

The best way to find new customers, is to maximise your most valuable asset – your customer data – to identify, target and engage new audiences.

We offer access to data, analysis, and modelling for multichannel retailers to open up offline marketing channels. Using our data and analytics expertise, we can help you grow your audience with direct mail and catalogue marketing.

Our Goals

We work with any home shopping business to build a plan with recommendations of what data to use and test. We recognise the growing influence of online and at home shopping in Australia – and recognise the trends in overseas markets as well. Our passion is utilising data to help you find more customers by using all channels – including traditional marketing channels like catalogues and direct mail – to engage the consumer’s purchase behaviour.

Opportunities to...

Increase your sales:

  • Find new audiences and target proven responders.

Grow your profitability:

  • Retain your best customers and reactivate lapsed customers.

Good data decisions:

  • Enhance your database with external intelligence.

Understanding and Acting on Purchase Behaviour

List Factory will provide you with the necessary data, analysis, advice and speciality team of other suppliers needed to find new home shopping buyers via direct mail or catalogue channels.

Home shopping and e-commerce are growing in Australia – and diversified marketing channels are a must.

How can you stand out as a brand and cut through to your new customers?

So Why Would Pure Online Originators Mail Catalogues?

By way of example, in the US and UK, as costs plus competition increased in digital channels, opportunity arose for diversified marketing.

The trend in these markets has been clear:

  • Catalogue generated customers are different to online – new potential revenue customers
  • They spend more – purchase more items
  • Customer loyalty – purchase more frequently
  • Older than their pre-determined target market.

By using transactional data, these retailers have been able to acquire new audiences to drive both online and “brick-and-mortar” purchases through “offline” catalogues.

How Do We Do This?

At our core is data pooling. The process of merging of niche first party name and address data plus transactional / purchase history from many sources to create larger data lists.

We provide our clients managed access to millions of consumer records and information points through our data pooling processes.

This largely takes the shape of data or lists that we provide to clients or agencies for their offline marketing activities including tactile marketing campaigns to drive customer engagement through catalogues and direct mail.