A small business is usually defined as one with fewer than 20 employees and in 2019 there were around 823,551 employing small businesses in Australia. The owners of these businesses had enough confidence in the value they provided to test it against everyone else in the marketplace. It is this courage and confidence that will drive the Australian economy back to growth once the COVID-19 crisis ends.

Every day we are reading about small businesses transforming their operations to cope with the new reality. In the space of a few weeks, hundreds of thousands of employees who used to work in an office are now working from home with all the logistical and practical challenges that entails. Other businesses have transformed their operations almost overnight to produce essential supplies such as hand sanitiser and protective clothing.

When businesses return to a more normal operating environment, then once again small businesses will drive a huge pent-up demand for the goods and services necessary for them to operate. The List Factory Core B2B Database specialises in targeting these types of businesses.

Contact us to discuss how Core B2B could be used to target prospects for your business or update your existing customer database.