According to ACMA research, ten years ago 90% of households were using a fixed landline to make voice calls. By June 2019, that number has dropped to less than 50%. This massive fall has been driven by a huge growth in people under 55 using only mobile phones for their voice calls. A Deloitte report estimates that 91% of Australian adults now own a smartphone device. With such powerful computers in the palm of our hands, it is no wonder that landline phones are being abandoned.
This shift in voice calls is reflected in the telemarketing data available from List Factory. Over 80% of our telemarketing records are mobile numbers meaning that you can contact people at home using the device they prefer.