Marketing Into The Black Box
Last year our email broadcaster advised that we would no longer be able to use their service to send newsletters. When we asked why we were told that a scan had flagged List Factory as a “mailing list ...
Smartphones Are Crucial for Smart Telemarketing
According to ACMA research, ten years ago 90% of households were using a fixed landline to make voice calls. By June 2019, that number has dropped to less than 50%. The huge growth in people under 55 ...
The Difference Between a B2B and B2C Audience and How to Speak Their Language
B2B and B2C businesses have some things in common, most notably that they are both engaged in marketing their goods or services.The main difference in the two is who the target market is and how that ...
Offline and Online Improves the Bottom Line
There are an increasing number of online businesses that are also using offline channels to prospect, and encourage loyal customers to purchase again. Why? The shift is being driven by costs and ret ...
Industry Unclassified
Blog Post from Simon White – Senior Accounts ManagerI have always been interested in how things can be grouped together to extract meaning from a chaotic jumble.The first system of classifications tha ...