Industry Insights
20 Years. 20 Things. What Australian Direct Marketing Actually Taught Us
List Factory turns 20! Discover 20 lessons from Australian direct marketing, why behavioural data beats demographics, and current data trends.
Data & Targeting
The Difference Between a B2B and B2C Audience and How to Speak Their Language
B2B and B2C businesses have some things in common, most notably that they are both engaged in marketing their goods
Data & Targeting
What To Expect When You Are Expecting B2B Data
Imagine that you work at a telco and have developed a product that is perfect for manufacturing businesses. You fire up
Direct Marketing
Offline and Online Improves the Bottom Line
There are an increasing number of online businesses that are also using offline channels to prospect, and encourage loyal customers
Industry Insights
823,000 Reasons For Small Businesses To Be Hopeful
In 2019 there were around 823,551 small businesses in Australia. List Factory looks at how these businesses have adapted during
About us
List Factory manages data co-ops and mailing lists in Australia.
For more than 20 years, we have been helping marketers analyse their data to gain new customers.
