2020 will go down as probably the most challenging year for businesses in recent memory – requiring significant agility, flexibility and survival instincts.
With businesses adapting to permanent and temporary closures, remote working, and general uncertainty, we have also needed to make some changes in the way that we collect and process data in order to maintain data accuracy.
For Core B2B, we have been adapting our business data as well to take into account rapidly enforced changes and new information on businesses for our clients.
Core B2B was rebuilt earlier in October, and key database changes included:
- 150% improvement in businesses with a phone number available.
- Substantial increase in personalised records.
- Significant clean-up of cancelled ABNs, closed businesses, and branch / location closures.
Need small to medium business data for your next marketing campaign?
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A speculation on how the habits created during Covid restrictions such as massive growth in e-commerce and contactless shopping will endure even after the restrictions end and physical stores re-open.
Well researched article on the need to balance B2B marketing budgets between branding and lead generation in order to achieve sustainable growth in the mid to long term.