According to ACMA research, ten years ago 90% of households were using a fixed landline to make voice calls. By June 2019, that number has dropped to less than 50%. The huge growth in people under 55 using only mobile phones for their voice calls has driven this massive fall. Recent ACMA research showed that effectively all adult Australians (99 per cent) used a mobile phone in the six months to June 2020. With such powerful computers in the palm of our hands, it is no wonder that landline phones are being abandoned.

The telemarketing data available from List Factory reflects this shift in voice calls. Over 80% of our telemarketing records are mobile numbers meaning that you can contact people at home using the device they prefer.

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