Smartphones Are Crucial for Smart Telemarketing
- February 24, 2022
According to ACMA research, ten years ago 90% of households were using a fixed landline to make voice calls. By June 2019, that number has dropped to less than 50%. The huge growth in people under 55 using only mobile phones for their voice calls has driven this massive fall. Recent ACMA research showed that effectively all adult Australians (99 per cent) used a mobile phone in the six months to June 2020. With such powerful computers in the palm of our hands, it is no wonder that landline phones are being abandoned.
The telemarketing data available from List Factory reflects this shift in voice calls. Over 80% of our telemarketing records are mobile numbers meaning that you can contact people at home using the device they prefer.
Contact your broker, agency or us directly for counts and quotes and don’t forget to follow List Factory on LinkedIn.
Related Posts
Industry Unclassified
Blog Post from Simon White – Senior Accounts ManagerI have always been interested in how things can be grouped together…
Offline and Online Improves the Bottom Line
There are an increasing number of online businesses that are also using offline channels to prospect, and encourage loyal customers…
The Difference Between a B2B and B2C Audience and How to Speak Their Language
B2B and B2C businesses have some things in common, most notably that they are both engaged in marketing their goods…
Marketing Into The Black Box
Last year our email broadcaster advised that we would no longer be able to use their service to send newsletters.…
About us
List Factory manages data co-ops and mailing lists in Australia.
For more than 20 years, we have been helping marketers analyse their data to gain new customers.
Recent Posts
Marketing Into The Black Box
Smartphones Are Crucial for Smart Telemarketing
